The findings from these studies on YouTube and China indicate that a significant portion of social media and live streaming content creators are not able to generate income, this observation raises important insights for us
Regardless of whether it is in China, where social media live streaming is well-established, or on YouTube, the most recent reports reveal that nearly 99% of internet celebrities, or influencers, do not earn much money. Moreover, their income is even lower than the average local wage. In the era of self-media, what does this tell…
